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The citadel
In Rome, the arx was the fortified summit of the Capitoline hill. It held the treasury, the auguries and the last line of defence. When the lower city was taken, the arx was what remained — and as long as it stood, the city had not fallen.
Trust in a company works the same way. It is not a statement on a website or a certificate in a frame. It is a structure: decisions recorded, controls that function, evidence you can produce on demand, and people who know what to do at three in the morning. It is built slowly, and it is defended continuously.

